6

Consideration Sets in Conjoint Analysis

Year:
1996
Language:
english
File:
PDF, 1.43 MB
english, 1996
8

Componential Segmentation in the Analysis of Consumer Trade-Offs

Year:
1979
Language:
english
File:
PDF, 1.57 MB
english, 1979
13

A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis

Year:
1980
Language:
english
File:
PDF, 540 KB
english, 1980
14

The Spatial Representation of Heterogeneous Consideration Sets

Year:
1995
Language:
english
File:
PDF, 1.05 MB
english, 1995
20

Response Determinants in Satisfaction Judgments

Year:
1988
Language:
english
File:
PDF, 1020 KB
english, 1988
23

Product Positioning under Price Competition

Year:
1990
Language:
english
File:
PDF, 740 KB
english, 1990
29

The Spatial Representation of Market Information

Year:
2001
Language:
english
File:
PDF, 273 KB
english, 2001
33

Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis

Year:
1993
Language:
english
File:
PDF, 980 KB
english, 1993
35

Criteria for corporate venturing: Importance assigned by managers

Year:
1987
Language:
english
File:
PDF, 1.41 MB
english, 1987
36

Deriving joint space positioning maps from consumer preference ratings

Year:
2011
Language:
english
File:
PDF, 241 KB
english, 2011
37

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

Year:
2002
Language:
english
File:
PDF, 76 KB
english, 2002
40

Response Determinants in Satisfaction Judgments

Year:
1988
Language:
english
File:
PDF, 470 KB
english, 1988
43

A maximum likelihood methodology for clusterwise linear regression

Year:
1988
Language:
english
File:
PDF, 2.00 MB
english, 1988
47

Market Segmentation with Choice-Based Conjoint Analysis

Year:
1995
Language:
english
File:
PDF, 1.01 MB
english, 1995